3 Tips for First Time Farmers’ Market Vendors
Congratulations! You’ve decided to take the leap and sell your goods at a farmers’ market! Here are some tips for first time vendors to make your experience as successful as possible.
Visit a few farmers’ markets
Before you take the leap and commit to selling, be sure to visit a few different farmers’ markets. Think of it like looking for an apartment – you want to take inventory of the vibe of the market itself, the types of products being sold, the amount of traffic and business the market gets, as well as the neighborhood.
Another thing to pay attention to is the vendors themselves. First, is there a lot of competition for your product? You may want to choose a market that isn’t saturated with what you are selling. Next, pay attention to who the vendors are that are making a lot of sales. What are they doing? How is their display set up? How do they present their products and talk to their customers? Take careful note of what works and what doesn’t seem to work for them.
This may seem like a no-brainer, but quality is essential. Yet, it goes beyond having a top-notch, high quality product. Obviously, that is the most important thing, but quality also extends into your branding, display and interactions with your patrons.
Presenting yourself with a well thought out brand and nicely designed logo and packaging materials, as well as a clean and tasteful display will set you apart from those who are less prepared. And don’t forget about the quality of your interactions with shoppers. As much as possible, provide one on one attention to your visitors, and be sure to communicate your passion for what you are selling!
Make sure the prices for each product are clearly displayed. Ideally, you ought to have a price tag for each individual item that is clear and easy to read. People will rarely ask for the price of something. If they can’t tell immediately how much a product costs, they will most likely pass it by.
Coming up with pricing can be a bit tricky and it’s easy to sell yourself short. If you feel confident that your product is of high quality, then be sure to charge what it’s worth. Think of the expenses that go into producing what you are selling. You need to make sure you are covering the costs to produce, sell and pay yourself and make a profit. You can always take a look at what other vendors are pricing their products at, and adjust your prices accordingly.
Another great way to encourage sales is to offer deals or bargains. A discount or bonus product for larger purchases is a great way to entice shoppers to buy more.
As you get more experience under your belt selling, you’ll find more ways to tweak your approach and fine tune things. Remember, things won’t always go perfectly, so seek to learn what you can from each experience.
If you are looking to sell products at a farmers’ market and need a high-quality booth display, look no further! Gutterpy not only keeps you and your products safe from the elements, but with superior construction that gives you 100 square feet of space per tent, you’ll have much more room for display. And, our tents can be customized with your logo, setting you apart from your competition! Learn more here.